Demandbase Playbooks
Step-by-step guides to help Marketing, RevOps, and Sales get more from Demandbase.
Learn how to track intent, prioritize accounts, and automate actions that drive results.
Learn how to track and optimize buyer engagement throughout your sales cycle. Identify key personas, leverage data insights, and implement multi-threading strategies to close more deals.
Account Journey Setup Best Practices
This comprehensive playbook guides you through Demandbase Account Journey setup to align Sales, Marketing, and CS teams with unified metrics and account-focused stages.
Learn how to track sales touches by persona in Demandbase. Optimize sales outreach by targeting the right personas at the right time.
Build an Order of Operations
Optimize your sales efficiency with the 'Build an Order of Operations' playbook. Learn to create Salesforce workflows, align priorities, and drive impactful sales strategies today.
Learn how to set up and customize Demandbase's predictive models - Qualification Score and Pipeline Predict - to prioritize accounts, align with your GTM strategy, and drive higher conversion rates.
Learn how to map the right content and allocate optimal budget across different buyer journey stages with this comprehensive Demandbase playbook for B2B marketers.