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AI-Powered B2B Advertising: The Future of Targeting and Personalization

Discover key trends shaping B2B advertising. Join experts Hannah Jordan & Juan Alvarado for AI-driven insights and actionable strategies.



From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms.

Watch this session in partnership with DemandGen Report: Campaign Optimization Series, where Demandbase leaders break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts.

Learn more about how to:

  • Leverage data, AI-driven insights and intelligent agents to create hyper-targeted campaigns;
  • Adapt to evolving privacy and cookie policy changes;
  • Target the right people at the right accounts to maximize ROI;
  • Maintain a competitive edge in a fast-changing and crowded market; and
  • Maximize your budget every step of the way.

Speakers

Hannah Jordan

Hannah Jordan

Director of Digital Marketing, Demandbase

LinkedIn

Juan Alvarado

Juan Alvarado

VP of Advertising Cloud, Demandbase

LinkedIn

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