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Beyond Intent: How RevOps Teams Automate Data & Engagement for Pipeline Growth

Discover cutting-edge strategies to integrate automation into your revenue operations and achieve unparalleled alignment across your sales and marketing teams.


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RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.

 

TOPICS

  • Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
  • Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
  • Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.

Speakers

Tom Keefe Headshot
Tom Keefe
Principal GTM Expert

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